THE FILM :
In this campaign, we were challenged to make a commercial for a very complex product in a way that reprsenting all the product's features would require an extra amount of time
So, we had the idea of integrating everything, and using the demo itself to make a mixtape that talks about the different features of the product. WAFFI,The offer that reunites everything together.
In this campaign, we were challenged to make a commercial for a very complex product in a way that reprsenting all the product's features would require an extra amount of time
So, we had the idea of integrating everything, and using the demo itself to make a mixtape that talks about the different features of the product. WAFFI,The offer that reunites everything together.
THE PRINT :
The wording here says "WAFFI" reunites everything.
I played with the word "لم " that was extracted from the Tunisian dialect and which means"Reunite" and I made it literally reunite the protagonists that are using different devices that reflects WAFFI 's features.
The wording here says "WAFFI" reunites everything.
I played with the word "لم " that was extracted from the Tunisian dialect and which means"Reunite" and I made it literally reunite the protagonists that are using different devices that reflects WAFFI 's features.
Advertising Agency: Wunderman Thompson Tunisia
Creative Director: Mohamed Salah Baccouche
Art Director: Hichem Boukettaya
Copywriter: Mouna Guedria
Client: Tunisie Telecom
Production: Ulysson
Creative Director: Mohamed Salah Baccouche
Art Director: Hichem Boukettaya
Copywriter: Mouna Guedria
Client: Tunisie Telecom
Production: Ulysson
