IF YOU HAD A GIANT BILLBOARD THAT THOUSANDS OF PEOPLE SAW EVERY DAY, WHAT WOULD IT SAY?
That was the #goodtypetuesday prompt from Goodtype on May 1, 2018. Hundreds of hand lettering artists submitted interpretations.
IG TO IRL
When I saw this, I knew Adams+Fairway could make this virtual inspiration a reality. I coordinated with Brooke and the artists to reformat the designs for billboards.
We donated over 700 billboards in 21 states to bring the hand lettering to life.
