AUDIBLE BRIEF - D&AD 2020
#Train of Thoughts
1. Original idea & inspiration
Observing commuters traveling back and forth, we realized how much precious time has been wasted on the train. The campaign main purpose is to drive more 'Leisure Upgraders' into Audible 30-day free trial and gradually become regular users of the platform.
2. Execution
3. A closer look
Train station posters
Train station billboard
