THE MIXC | 华润万象城
Put Mountain City Mix Into The Art Magic Box
把山城万象装进艺术魔盒里
Services: Art Derivatives, Print Design, Brand Promotion And Communication
Client：MIXC
Date: 2014
Since its arrival in Chongqing, MIXC has exudes a unique artistic temperament different from traditional commercial estate. Therefore, take the opportunity, we are like "writers" with the enthusiasm, "designers" with inspiration, to use the creation to describe " MIXC Chongqing " every wonderful step.
City in the mountain | Mountain contain all | All depends on new life | Send forth buds | Buds grow and base drop | Drop to ground and grow flower.
Like a traditional Chinese word game, we use six interlocking idioms to express the "eternal love" between MIXC and the mountain city Chongqing. At the same time, in order to present the artistic emotion of the words in a more concrete form, we selected 6 art works that best matched the 6 sentences from the works of dozens of artists domestic and international, and cooperated with the artists to re-create the "MIXC". Finally, the 6 stages of the process that were endowed with new life were gathered in the "box".
万象城从落地重庆开始就散发出有别于传统商业地产的独特艺术气质。因此，借以开业契机，我们且以“写作者”的热情、“设计师”的灵感，尽心去用创作描述“重庆的万象城”它深植于此的每一步精彩。
山间有城 | 城纳万象 | 象由新生 | 生如春芽 | 芽茁蒂落 | 落地生花
像中国传统的接字游戏，我们用6个环环相扣的成语，畅述着万象城与山城重庆的“今世情缘”。同时为将文字的艺术情感以更为具象的形式呈现，我们从国内外数十个艺术家的作品中筛选出6件与6句文案最为匹配的艺术作品，协同艺术家们针对“万象城”进行再创作，最终将被赋予全新生命的6段历程汇聚于“盒”。
合作艺术家：陈可、汪玉砚、PUCKY（香港）、罗秋光、邱霞、黄娴
