La idea era hacer una campaña que llamase la atención del receptor, ya que ese era el objetivo, que hablasen de nosotros. Pensamos en el Voodoo, como base de nuestra comunicación. El concepto era que habia dos maneras de quitarse a la competencia, una era utilizar este envío y otro menos drástico era llamarnos a nosotros. 

Se realizo un envío a 100 posibles contactos, respondieron 10 y conseguimos 3 clientes. Además del reconocimiento entre los anunciantes, ya que eramos un agencia muy pequeña. 

Guardo un gran recuerdo de esta campaña por todo el trabajo que supuso, ya que tuvimos que hacer todo el trabajo de forma manual (lacres, manipulado del material en las cajas, conseguir una costurera que realizase el trabajo de coser los muñecos, etc…)

 

The idea was to make a campaign to draw the attention of the receiver, as that was the goal, to speak to us. We think of Voodoo as the basis of our communication. The concept was that there were two ways to remove the competition, one was to use this shipping and other less drastic was calling us.

We performed a send to 100 possible contacts, answered 10 and got 3 clients. In addition to recognition among advertisers, because we were a very small agency.

I have great memories of this campaign for all the work that led, as we had to do all the work manually (sealings, handled the material in the boxes, get a seamstress to undertake the work of sewing the dolls, etc ...)