Workana / How it works
Role
Concept, prototyping and design for a new “How it Works” page
Project’s context and goal
Workana is a platform that connects clients with freelancers in Latin America and Asia. As a Product Designer, my job was to educate new clients and freelancers on the process and flow, so that they could fully understand the product’s functionality and capabilities. The old “How it works" page had many issues and the description of the platform’s advantages for the user was not clear.
Problems
The old “How it Works” page had little information, did not explain the whole process, did not take advantage of the platform’s functionalities and did not provide any clear information or guidelines
Solution
Working side by side with the copywriting team and product managers to come up with a simple and clear explanation of the whole process so as to make it easy to understand. We made use of animations and concept blocks to explain the process step by step and build trust in our users. The information is divided to target our specific users in order to provide more relevant information to each one according to our Users Personas. An FAQ section is introduced to allow answering direct questions.
Developed in and for Workana, next to Watalab, illustrations by Julieta Camila Gil.
How it works for freelancers:
How it works for clients
How it works for hourly projects
Mobile Samples
