BRANDING FOR
PACKAGING AND LABELING PRODUCTS
This was a project developed the last year, was a branding for a product line about the hair and skin care.
The client wanted a brand relationated with the sea, the nature and fresh concept. they give it to me the name and some ideas about their wanted.
Always the first thing that i think about the project it's where will be used this brand?. because this determinate the kind of production, Print or digital and the concept must be function. and can be used in labels and packagings, also in a website, social networks, etc...
This was the three proposals that i create and the client choose one of them, for me not was the better but it's the client decision. based on the brief that the client give it to me i feel that two of this have a better presence and follow the line that the client searching, but he have the last word.
PANTONE
COLOR PALETTE
I chosed this color palette searching the sensations that the client describe it to me,
like the fragrance, freshness, nature all that evokes the sea.
INK & GOLDEN FOIL APPLICATION
OFFSET & FLEXO PROCESS
I thinked for this brand some applications like the direct inks for the labels with embossed screen printing, hot stamping with gold foil or maybe the UV bright embossed over the matte laminated.
MOCKUPS
TESTING BRAND
This are some Mockups to show how is like i see the brand and the products in the stores.
This are some Mockups to show how is like i see the brand and the products in the stores. I thinked for the concepts two lines, One more commercial for a general target with bright and fresh colors and another more sober and elegance with the Dark Grey and golden foil.
