Τhe Pathetics
Brand Identity, Visual Language & Apparel Design
A manifesto of sorts.
We are the center of attention for all the wrong reasons.
Clumsily falling.
Shouting when the music stops.
Getting into the wrong car.
Mishearing. Mispronouncing.
Always pulling a Monica.
We are the ones raising the wrong hand to do the L on our forehead.
Oh, the irony.
We are The Pathetics. Who are you?
Join us to celebrate failure and disappointment in self.
*pat on the back*
Creative Direction / Art Direction & Design - Ioana J. Alfa
Direction of Photography - Iliana Psilogalani
Copywriter - Zoe Boukouvala
Special thanks to Vic Tsio, Katerina, Yorgos, Vaggelis, Daphne, Kostis,
Marilena, Leonidas & Akis for posing wearing t-shirts in the cold.
Marilena, Leonidas & Akis for posing wearing t-shirts in the cold.
Printed with love by Future Format
