Gordon's Gin Advertising Campaign
In 2016 Gordon's Gin released a media campaign with the slogan 'it's 5pm somewhere' which almost gave the viewers the excuse to drink before 5pm without a guilty conscience with the vibe of being on holiday where it's socially acceptable to day drink.
They use a flat vibrant colour to really grab your attention and is also reminiscent of 1970's advertising.
They use a flat vibrant colour to really grab your attention and is also reminiscent of 1970's advertising.
