THE BRIEF
We were asked to create awareness around a new political web platform that allows people to vote on the local issues they care about and have the consensus sent to the municipal government to help change the laws in question.
THE IDEA
"EVERYSAY"
"EVERYSAY"
Have an opinion, but don't know where to share it? People are frustrated with their local government because it’s almost impossible to have their voices heard on issues they care about. We created awareness videos for an online consensus platform we named "Everysay." The videos show people awkwardly hijacking conventional forms of communication, so they could have their frustrated opinions heard with a call to go to the platform to submit your issue and opinion.
We developed the name, brand ID and campaign.