Concept + Art Direction + Design + Animation for the PUMA's SF77 re-release. A lighthearted + simple set was created to communicate the features of the sneaker: FAST, SOFT and FLAT! The sneaker's vintage 70's heritage influenced the concept of this video and the graphics for POP that followed. The design of the shoe towers and product display were modeled after the trophy room concept that opens and closes the video.
