About the project
The challenge for this project was to generate a creative campaign to win Vitaldent pitching process and renovate their previous traditional brand image.
Creative strategy
Vitaldent’s communication used to be very straightforward, with a touch of the traditional 90’s advertising corniness. We gave new fresh vibes and styling to the brand.
Creative concept
“Make peace with the dentist” is a strategic brand positioning that not only makes fun of a very powerful human insight: our fear to dentists, but it also works as a parody to our weird relationship with the well-known figure of “the family dentist” (a Spanish cultural tradition) that can’t really be compared to Vitaldent’s cutting edge clinics.
Creative role
Art Director
