About the project
Creating TV campaigns for different Burger King products.
Creative Strategy
Due to global guidelines it was essential to show how yummy the ingredients are to create a mouth melting effect. But, how could we differentiate this BK burger from the others? By embracing its Italian peculiarities.
Creative concept
To introduce The King Italian –an exquisite new burger with an Italian touch– we wanted to transmit the “Italianness” sensation yet showing the yummy burger ingredients in a funny and attractive way. That’s why we wrote our own Opera lyrics with a prankish twist.
Creative role
Art director
Chorus on the demo presented to the client XD
