Unilever wants Indonesian Millennials to fall in love with Pond’s all over again, and quick.
For this, they have collaborated with pop sensation Maudy Ayunda to co-create a range of fruity face cleansers.
Since this is a limited edition range with a tactical business intent, Holmes & Marchant has stretched the brand design principles beyond its usual boundaries
The vibrant colour palette juxtaposed with the single-minded ingredient depiction embodies
the multifaceted personality of Maudy – bubbly, soft & youthful
The pack not only pops on shelf, but is also very instagrammable for our social media obsessed target audience!
Client / Unilever
Agency / Holmes and Marchant
Creative Director / Richard Stayte
Design Director / Enid Tam
Designer / Ken Duong . Sean Thian
Production / Ritchie Hunter
Project Manager / Pallavi Arya . Jermaine Lim
Copyright Holmes and Marchant
