Design Brief: The goal for this student project was to design a book dust jacket for one of the short stories in I,Robot by Issac Asimov. The design was to be primarily typographic and should include a front and back cover, spine, and two inside flaps.

Research & Brainstorm: My goal was to connect the reader to this technology based book without an immediate indication of robots. I selected the individual chapter called Reason where it is questioned of who was created first, human or robots?

This design was selected for the League for Innovation 34th National Student Art Competition.​​​​​​​ 

Brand Style Guide
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Target Audience: Male, age 25-40, interest in reading & sci-fi

Brand Style: Masculine & Technological 

Fonts: Bebas Neue & Montserrat