My Little Pony was always saying to kids that friendship is magic.
But what is happening now?
Everybody is captured by social media and friendship became just a counter in Facebook.
Magic was lost…
We came up with a totally new way to experience friendship.
A collection for best friends, which literally visualizes the basic principles of friendship.
The headliner – is a backpack. It is made to be used together and splits into two halves.
Inside each there is a messenger, so friends never feel alone. Even if the split, they are always connected.
We enhanced the fun and presented more ways to experience friendship – yoga mats, cups, headphones, power bank – everything to be used together!
Limited collection was presented on a kids stage at major music festival and started a hype wave. Within just few days of launching, the campaign has garnered interest from kids and their parents, who left preorder requests on the website.
Kids had an opportunity to experience friendship values and felt the real magic of friendship.
Victor Viz 💜 Evgeny Zvyagin
