Brief: I had to brand, design, develop, and package a seltzer water company. In doing so, I wanted to keep the design to the companies core values. Flow was created to keep you going, and going with the flow. I chose to illustrate a continuous pattern around the entire box to show uniform, natural flow, and create an identity system. I used the pattern as a call to action to the consumer. Its purpose is for the viewer to pick it up immediately, turn it around, follow the pattern, and understand everything the company is about all before putting it in their cart. By incorporating a pattern into the main logo I wanted to keep the consistency strong throughout the whole box. My intention was to make it strong enough to stand alone without any other text, a halfway mark in between a symbol and stand alone type.
