Don't Go Zombie
A Google Street View Game for Virgin Trains
A Google Street View Game for Virgin Trains
As part of their integrated Don't Go Zombie campaign, Elvis Communications was briefed to make an interactive game. Using Google Street View, the player could start on their own street and make their way towards a train station while dodging zombified drivers let loose from their cars. "Shooting" them with a hand held Virgin Trains ticket machine saved them by sending them on the train. If caught, the player got to 'zombify' their own photo and post it to Facebook with a rescue plea.
I was responsible for the interface design and in-game elements (apart from the animated zombies) and designed the marketing emails and Facebook graphics associated with the campaign.
I was responsible for the interface design and in-game elements (apart from the animated zombies) and designed the marketing emails and Facebook graphics associated with the campaign.
