Psych & Soul
Print & Web Advertising
Vinyl Envy is a vinyl record store, live music venue, and a cornerstone for art, music, and culture in Victoria. Every year, they host a two day music festival–Psych & Soul–that features our area's top psychedelic rock and soul music bands. I worked with Vinyl Envy to design print and web advertising to spread the hype about this year's festival.
Advertising / Logo Design / Event Branding / Typography / Print Design / Social Media Ad Design / Merchandise +
Creative Direction
An important goal in designing the advertising was to pay tribute to the visuals associated with both the psychedelic rock and soul music genres. Because Psych & Soul is an annual event, another goal was to design the advertising with the flexibility to be used year after year, with colour pallets, band names, and event information being interchangeable every year.
Print Media
Vibrant colours, expressive lettering, and trippy visuals are key features to the Psych & Soul branding. Keeping print media in mind, it was important to make sure that, although the graphics were really colourful and expressive, they also printed clearly and were legible at a distance when they're shown around town.
Social Media
Social media advertising is an important outlet for Psych & Soul's advertising. The social media ads expanded the branding of Psych & Soul with the addition of lava lamp illustrations that were used in their line up announcements on Instagram, and in the animated Facebook and Instagram stories.
Merch.
I designed a line of merchandise for Psych & Soul, expanding their event's branding into the physical world. For me, one of the best parts of going to a festival is taking home a piece of merch to remember it by.
The Future
Psych & Soul is three years running, and is one of our city's most original live music events. Looking into the future, I designed a series of concept products for Psych & Soul to add to their roster. These designs are experiments created to push the branding into unknown territory, seeing how the logos, fonts, and colours looked on new products.
The Results
In our digital age, it's becoming more of a necessity to advertise online as it is to advertise on the streets. This advertising package created for Psych & Soul shows how an eye-catching, flexible design system can thrive in any situation you put it in. Whether it's printed on a classic tabloid poster, or shared in a 15 second Instagram story, these Psych & Soul ads get all of the important information out there, and look damn good while they're doing it too.
Designed By Lucas Bell
Graphic Designer
Victoria, BC, CAN
LucasBell.ca
@lucasbell.ca
contact@lucasbell.ca
