'PAD-E' is the brand name of Patrick Ryan, he is a well-known Twitch streamer in the field of gaming. He loves to play WWE & NBA games. He wanted to have a logo system which will give his brand a boost & will help to differentiate from his other competitors.

The objective was to create a strong & bold identity design which will have the vibe of eSports & gaming.

The previous logo design of PAD-E was a text logo with a gradient & drop shadow. Which was giving the brand very amateur look.

We not only simplified the previous design, but also changed the look of it. From a completely Wordmark logo, we tried to create a combination of both text & symbol which is incorporated in a rectangle. We also changed the gradient color of the logo, and transferred it to a more professional & simple flat color one.