Haerfest is a company that creates minimalistic bags and accessories for the modern professional.
Problem
Haerfest needed to position itself as a brand that focuses on the needs of modern professionals.
Solution
We created a 1-minute inspirational animation that shows the purpose of Haerfest as a brand and their vision for the modern professional on-the-go.
What it means to be a modern professional
The products created by Haerfest are functional and have style, so we wanted to show how they are a perfect fit for the modern professional on-the-go.
These bags were designed with creatives and entrepreneurs in mind, so it made sense to show how they fit seamlessly into their lifestyles.
Using the Co-Founders as the narrators
Since this animation piece focused on the purpose of Haerfest as a brand, we decided to create animated versions of the two Co-Founders, Tim and Dan, and have them talk about their journey and vision.
Credits
Client: Haerfest
Production Company: Mezzolab
Directed by: João Freitas
Production Company: Mezzolab
Directed by: João Freitas
Check out more @ mezzolab.com
Thanks for watching!
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