Standard Chartered Bank wanted to promote their credit card benefits during the month of Ramadan.
 
Rather than feeding people the same old clichés, we cut through the clutter of Ramadan advertising by tapping into the social aspect of the season. We chose to engage – not advertise.
 
Agency: TBWA\Dubai
 
Awards:
Dubai Lynx 2011
Bronze – Microsites & Websites – My Majlis
GEMAS Effies 2011
Finalist – Banking & Financial Services – My Majlis