THE BRIEF
We created an innovative new car shopping service for GM called Cadillac Live. Now we were asked to create an awareness campaign for the platform that demonstrated how people can shop Cadillac from literally anywhere.
THE IDEA
“SHOP CADILLAC. ANYWHERE.”
“SHOP CADILLAC. ANYWHERE.”
Cadillac Live gives people the ability to take a live guided video tour of any vehicle from the convenience of their home, office, gym – basically from anywhere they choose. In fact, the tour is so up close and personal, it feels like you’re actually there. So that’s exactly what we aimed to demonstrate in this series of videos led by Cadillac brand experts.
Campaign Video: "Kitchen"
"Treadmill"
"Office"
