Thesis project 

The Parish store is an hybridation between a concept store and a museum of Hip-Hop culture. 

With the opening of the first ever Hip-hop museum in the Bronx of New-York (2023), it is time to celebrate and institutionnalise Hip-hop as a major worldwide culture thru arts, musique, fashion, and philosophy. 

This project is about the creation of the European Temple of Hip-Hop ans Street Culture, where generations can meet and learn from each other, where it is free to express yourself, create, chill, dance, rap... 

This project brings a new visual approach on Hip-Hop visual and graphic representation. Hip-hop and Street Culture are always moving and improving, it makes sens that it's visual representation should follow the same path. 

It's a place of passion, of trend and culture. A temple, where everyone is welcome to join and fill the gap of generations. 

Feel The Parish vibe and make Hip-Hop great again. 

Brand Identity - Scenography