Vida Salud App

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Project Narrative:

Vida Salud is an app created through using a HCD (human centered design) approach, which ensures a smooth interactive user experience. The users for the app are young adults who want to have a balanced lifestyle and need help finding information. Rather than spending hours surfing the internet searching for healthy recipes and exercise videos, users can use the app to decrease time spent looking for these healthy options. The app also provides an app blocker to decrease time spent on their phone. Making healthier choices shouldn’t require one to feel overwhelmed or lost. To attract the target demographic the app’s brand has a zen-feel to it to show visually that the app is a helpful tool to have a balanced lifestyle. The type consists of sans serif fonts to emphasize the clean look of the brand. The use of white space on the screen ensures that the information provided does not come across as cluttered. The app’s icon consists of a pile of pebbles balanced one on top of another and where the top pebble is in the shape of a heart. The heart in the icon helps emphasize the app’s health centered theme. The name of the app is in Spanish to help differentiate it from other competitors, like other popular health apps. The digital app prototype and commercial showcases what this app is all about including its HCD foundation and a visual of how to interact with it.