High Ground
Brand Identity Package
High Ground is a creative studio that offers people the space and the tools to bring their creative ideas into reality. They offer set design and prop rentals, a professional photography studio, and a live music space. I worked with their founder, Kady, to design a brand identity that perfectly matches their vibe, and includes all of the content they need for their launch.
Responsive Logo Design / Typography / Colour Pallet / Icon Design / Formatting Guides / Illustration / Social Media / Merch +
Creative Direction
High Ground's studios are surrounded by trees and filled with treasures. Their brand identity was built to emphasize the idea that High Ground is an eclectic creative retreat, where the sun shines and creativity thrives.
Logo Design
The High Ground logo is part of a logo system that has day time and night time modes, and a variety of options ranging from full detail to just text and symbol.
Colour Pallet
The colour pallet is based off of the rising sun, the midnight sky, and the purple moon glow in High Ground's logo system. A warm white and matte black were added to bring a softer vibe to their brand.
Fonts
High Ground needed a tall, strong title font for their logo (DIN), a legible and web-friendly font for their body text (Roboto), and a rugged font to keep things real (Charcuterie Sans).
Icons
Icons are a small but important part of any brand identity. I illustrated icons for High Ground's instagram highlights, and outfitted their web presence with a branded favicon and touch icon.
Social Media
High Ground's social media is a tool for engaging with people in their creative community, and sharing all of the cool things happening at their studios. Branded graphics, illustrations, and ad templates were designed for the launch of their Instagram and Facebook pages.
Print Design
A collection of merchandise was designed for High Ground's launch. While their social media spreads the word online, these treasures are being scooped up and starting conversations around town.
The Future
The following products were designed for the future growth of the High Ground brand. These concept designs illustrate the versatility of the brand identity system.
Results
High Ground's brand identity package has the content and the framework for styling their products with a consistent look and feel. The branding package is proving to be a valuable tool, as Kady and I continue our collaboration, building cool new stuff for High Ground – our city's newest creative studio.
Designed By Lucas Bell
Graphic Designer
Victoria, BC, CAN
LucasBell.ca
@lucasbell.ca
contact@lucasbell.ca
