The Age of Persuasion

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For fans of radio in general, and advertising in particular, this was a gem. Terry O'Reilly was an outstanding advertising creative guy. But he really hit his stride on The Age of Persuasion. I love this campaign. I think it cleverly demonstrates what the show was about, but the idea managed to live up to Terry's own high creative standards. I remember presenting this concept to Terry at Pirate Radio. It really sold itself.