This short animation was planned and produced as part of an extensive marketing campaign for Your World.

The concept sprang from the agency having the 'pick' of the jobs for healthcare locums, and incorporated a number of elements taken from nature - such as strength, growth, freshness, etc.

This video formed the basis of the campaign by providing core artwork and valuable moving images to accompany social media posts. Variations of background and character were also created to allow for season changes and profession-specific information to be shared.