Matte Black Studios had the privilege of instituting a full rebranding of The Worldwide Fistula Fund (WFF), a highly regarded non-profit organiza¬tion dedicated to maternal health issues in the developing world. With marketing materials that hadnt been touched in nearly a decade, the WFF was in need of a completely new and fresh way to reach its thousands of supporters around the world. We developed a visual brand that celebrated the charitys successes and could communicate effectively with both the women being treated in Africa and potential patrons in the western world. A clean, well-developed palette on starched white linen stock allows the charitys work to be the focal point while building trust, relaying their mission and generating hope for the future among its stakeholders.
