PIRAPORANÓ
Logo Design / Visual Identity / Art Direction
Logo Design / Visual Identity / Art Direction
Paulo Junior Camossa idealized Piraporanó to promote and facilitate the leap of content producers, media outlets and brands. Pira (ssununga) is the city that inspired the story that builds the brand, giving it its passionate, poetic and human identity: in order to reproduce, fishes need to jump to swim upstream and beat the waterfalls (Pirapora). To bless this event, he chose a section of Romaria's folk song: "Sou Caipira Pirapora Nossa Senhora de Aparecida".
