Designed for Vh1 Supersonic, one of India’s destination for live music acts, art and experiences culminating on the lush plains of Mahalakshmi Lawns, Pune.
Concept: We designed a wordmark and warped it in the shape of sound waves to immediately immerse the viewer emotionally, like they were lost in a soundwave. The waves imitate the fluid, evolving nature of the festival itself. Extending the distortion of the letters in the wordmark, we created unique graphics that would form the visual language of this music festival, across posters, advertisements, social - media and more.
Credits: Mentored by - Rajesh Kulkarni, Biraja Biswal, Eureka Alphonso and Radhika Sukthankar.
Design: Prachi Khabaria and Sneha Dasgupta | Copy: Ahel Maswood.
Video Editor: Vivek Jadhav.
Images and Videos : Shutterstock, Vimeo, Freepik and Google. (Used only for representational purposes)
(This was one of the options presented to the client and was not chosen and is for portfolio purposes only)
