Brief: To create a national poster campaign to raise awareness of Feel Good Drinks and make the nation feel good.
I created a campaign that demonstrates that the drinks do ‘exactly what they say on the bottle’.
I wanted to make the nation smile and get involved with the campaign.
Photographer - Ahmed White
To get the nation involved in the campaign, I created an interactive billboard where the public can send in photographs of their ‘Feel Good face’ using Twitter or Instagram for a chance for their face to appear in the adverts.
Cafe toilet mirrors etc will have printed clings with silly expressions. People would have fun with the clings, take photos with them and it persuades the public to buy a Feel Good Drink once they return back to the cafe.
