Brand Packaging Creative Direction, Design, Structure, NPD
PACKAGING DESIGN IS A SPECIALTY, AND HAS ROUTINELY INVOLVED MY COLLABORATION WITH MARKETERS, PRODUCT DEVELOPERS, INDUSTRIAL DESIGNERS, PACKAGING ENGINEERS AND MANUFACTURERS. THE SHELF IS THE MOST COMPETITIVE MARKETING ENVIRONMENT THAT EXISTS, AND I HAVE BEEN HONORED TO WORK WITH BOTH FORTUNE 500 COMPANIES AS WELL AS CHALLENGER STARTUPS. WHILE THE BUDGETS ARE QUITE DIFFERENT, THE PROCESS AND PERFORMANCE NEEDS ARE ALMOST ALWAYS THE SAME.
AND WHILE PACKAGE DESIGN IS ONLY ONE PART OF THE PUZZLE INVOLVED IN A PRODUCT LAUNCH OR REDESIGN, IT CONTINUES TO BE AN INTEGRAL SKILL SET THAT I CONTINUE TO LEVERAGE ON BEHALF OF MY CLIENTS.
AND WHILE PACKAGE DESIGN IS ONLY ONE PART OF THE PUZZLE INVOLVED IN A PRODUCT LAUNCH OR REDESIGN, IT CONTINUES TO BE AN INTEGRAL SKILL SET THAT I CONTINUE TO LEVERAGE ON BEHALF OF MY CLIENTS.
