Sharon Mathew's profileBrittnee Gayet's profileAnnie Evans's profileRodrigo Monge's profile+2

Ad Campaign: Beautywell Project

Multiple Owners
•
Beautywell is a nonprofit organization that aims to end skin lightening practices.
Continent 1: North America & Alicia Keys
Alicia Keys Elevator Ad Sequence
Continent 2: Asia & Archana Kumar
Archana Kumar Elevator Ad Sequence
Continent 3: South America & Tarcila Zea
Tarcila Rivera Zea Elevator Ad Sequence
Continent 4: Africa & Lupita Nyong’o
Lupita Nyong’o Elevator Ad Sequence
Beautywell Project Instagram Presence
Animated and illustrated stickers for social media
Interactive Filters, Stickers, and Responses mocked on Beautywell's Instagram Page
Beautywell Project Brand System
Thank you!
Advertising campaign colorism interaction racism Skin Lightening social design ad campaign environmental ux
Advertisements & Creative Direction: Annie Evans & Sharon Mathew
Advertisement Model Images: Zoltan Tombor, Vogue India, Susan Markisz, & Sharif Hamza
Digital Screens: Rodrigo Monge & Brittnee Gayet

Click here to view our research documentation and project explanation.
A quarantined student project. Completed Spring 2020.
Ad Campaign: Beautywell Project
Published:
Sharon Mathew's profileBrittnee Gayet's profileAnnie Evans's profileRodrigo Monge's profile+2
Multiple Owners

Owners

Sharon Mathew's profile
Dallas, TX, USA
Brittnee Gayet's profile
Denton, TX, USA
Annie Evans's profile
Austin, TX, USA
Rodrigo Monge's profile
USA

Ad Campaign: Beautywell Project

Colorism is prejudicial treatment of same-race people based solely on their skin color. The dominant voice regarding colorism is from retailers, Read More

Published:

Tools

Creative Fields