Roku Express
Designed at Bould Design for Roku
Red Dot Design Award 2020
Concept Development: Tristan Cannan, Bernardo Bajana
Design Development: Tristan Cannan
Managed by Fred Bould, Jeremy Wolf
30 million households choose Roku as their streaming platform. Acting as Roku’s design team, Bould design has crafted a playful yet quiet design language that has helped Roku players go head to head with streaming giants like Apple, Google, and Amazon.
The Express is the second iteration of Roku’s smallest and most economical streaming product. Adhering to the frame of a TV, the remote is able to communicate with IR which keeps cost low and the product accessible.
The Roku Express adheres to the TV wherever it makes sense to the owner
Roku Express Gen 1 on the left, Roku Express Gen 2 on the right
The initial iteration of the concept
To craft the lens, we iterated in SolidWorks over 30x go ensure a perfectly continuous surface
