CLIENT : SALON BAR
Elegance in the local community. An unparalleled online presence.
DELIVERABLES
Brand & Identity Design
Messaging
Brand & Marketing Strategy
Collateral Design & Production
Digital Design & Production
User Experience Design
Website Development
Online Listings
Online Presence Management
Messaging
Brand & Marketing Strategy
Collateral Design & Production
Digital Design & Production
User Experience Design
Website Development
Online Listings
Online Presence Management
ROLE
GHIMAD AGENCY - CREATIVE DIRECTORCREATIVE DIRECTOR / DESIGNER
I creatively directed a small team in brand creation. From concept with moodboards, & stylescapes to production of website design and active social media maintenance.
Check out https://www.studiofaith.com/work/salon-bar for more information about the project.
CHALLENGE
Create a brand identity for a new hair studio hoping to become a franchise. Our client needed to find a consistent message to effectively reach out to their local customers, and to scale themselves up to become a franchise.
Strategy
BRAND DEFINITION
Through a series of workshops, we came up with an idea to focusing on Salon Bar’s core values as a hair studio to achieve its consistent style, look, and voice that suited the professionalism of the business helping the salon display its images along with the local scene.
Through a series of workshops, we came up with an idea to focusing on Salon Bar’s core values as a hair studio to achieve its consistent style, look, and voice that suited the professionalism of the business helping the salon display its images along with the local scene.
STRATEGY DEVELOPMENT
We assessed the business’s vision, the collection of strengths, and its pain points. Followed by several store visits, we laid out effective strategies that help the salon navigate its paths and build a consistent brand identity. Those strategies became a major foundation for Salon bar’s marketing campaigns as well as promotion & collateral designs.
We assessed the business’s vision, the collection of strengths, and its pain points. Followed by several store visits, we laid out effective strategies that help the salon navigate its paths and build a consistent brand identity. Those strategies became a major foundation for Salon bar’s marketing campaigns as well as promotion & collateral designs.
