CLIENT : PRAISE
A beauty brand that encourages women to find their beauty identity and live it out in an everyday look.
DELIVERABLES
Brand & Identity Design
Messaging
Brand & Marketing Strategy
Illustration Design
Collateral Design
Digital Design
User Experience Design
Website Development
Product Design & Production,
Social Media Marketing
Messaging
Brand & Marketing Strategy
Illustration Design
Collateral Design
Digital Design
User Experience Design
Website Development
Product Design & Production,
Social Media Marketing
ROLE
FAITH STUDIO - CREATIVE DIRECTOR
I directed a small team in brand creation from its first products to its online brand presence. The project sought to create a beauty brand, the team started from conceptualization to final product and branded online form.
https://www.studiofaith.com/work/praise for more information about the product.
CHALLENGE
Create a new brand with a unique positioning for a K-Beauty product line to deliver the first line of brand product overseas.
Discovery & Approach
BRAND DEFINITION
We benchmarked current K-Beauty Brands and their products for a niche market audience. We held extensive research and product testing to understand where the market was going. We also researched product ingredients and legal terms to create a product that would stand out within a reasonable economic value.
We benchmarked current K-Beauty Brands and their products for a niche market audience. We held extensive research and product testing to understand where the market was going. We also researched product ingredients and legal terms to create a product that would stand out within a reasonable economic value.
STRATEGY DEVELOPMENT
Through research and development, we were able to assess target audiences who are in need of a product that the beauty industry was heading. We created user case scenarios and developed a strategy surrounding their buying journeys.
Through research and development, we were able to assess target audiences who are in need of a product that the beauty industry was heading. We created user case scenarios and developed a strategy surrounding their buying journeys.
