CLIENT : TIC TAC TILES
Engaging with DIY enthusiasts by nurturing community. Brand recognition in depth & breadth, that is part of the global DIY community.
DELIVERABLES
Online Brand Style & Guide
Messaging, Brand & Marketing Strategy
Collateral Design
Digital Design
User Experience Design
Online Presence Management
Influencer Marketing
Social Marketing
Social Campaigns
Branded Online Storefronts
Online Brand Style & Guide
Messaging, Brand & Marketing Strategy
Collateral Design
Digital Design
User Experience Design
Online Presence Management
Influencer Marketing
Social Marketing
Social Campaigns
Branded Online Storefronts
ROLE
GHIMAD AGENCY - CREATIVE MANAGER
I lead a small team from research phase to strategy implementation as well as production of design assets and creation of an online branding identity.
Find more about the project at https://www.studiofaith.com/work/tictactiles
CHALLENGE
Help create an online presence that caters to the home DIY community being formed globally. As competition has been fierce in the industry, Tic Tac Tiles needed a solution to stand out in the market to actively engage with its customers while creating brand equity that matches the brand’s voice and personality.
Discovery
BRAND DEFINITION
By doing a research on customers’ experiences about Tic Tac Tiles, we examined a distinctive set of steps that most consumers went through before purchasing. And, we were able to define a set of strong core values that appealed to its customers and reassess pain points for future marketing strategies.
By doing a research on customers’ experiences about Tic Tac Tiles, we examined a distinctive set of steps that most consumers went through before purchasing. And, we were able to define a set of strong core values that appealed to its customers and reassess pain points for future marketing strategies.
STRATEGY DEVELOPMENT
Through several researches centering around its communities as well as user buying process, we were able to map the buyer’s journey and develop strategies based off of the process. After sorting out pain points from the research, we found a solution to actively engage with its loyal customers, who fully reflected upon Tic Tac Tiles’ brand personality on social media.
Through several researches centering around its communities as well as user buying process, we were able to map the buyer’s journey and develop strategies based off of the process. After sorting out pain points from the research, we found a solution to actively engage with its loyal customers, who fully reflected upon Tic Tac Tiles’ brand personality on social media.
