Kedai Pecel Lele "Marah"
We did a Pecel Lele Store's Concept for our April Mop's prank. I came up with the idea of doing something different in the oversaturated beauty industry and add the 'local' element into it, it's familiar and close to heart for the audience. We're super grateful that a lot of people showing interest in our brand and think it's creative, unique and MAD. It gave us quite an engagement on that day.
Pecel Lele is an Javanese delicacy consisting of deep fried catfish paired with samba paste and vegetables. In Indonesian, it's kind of a late night signature dish usually served in a street-side humble tent.
ps: just for fun, all elements & photos credits are not mine
Thank You So Much!
