![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/1400/791e5695419449.5ea2ef055729b.jpg)
The Surprize agency, that creates events in Paris (Concrete, Marché Pop and many more), has called upon Murmure to redesign the Weather Festival’s logo and visual identity.
Client: Weather Festival
Year: 2019
More at: murmure.me
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ad18fc95419449.5ea2edaf6de86.gif)
Identity
To redesign the identity, Murmure absorbed and revisited graphic codes that were used in underground fanzine worlds at electronic parties in the 1980s.
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/15b02c95419449.5ea2edaf737ed.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7489ac95419449.5ea2edac97fe1.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ca403295419449.5ea2edac98665.jpg)
Typography that is enriched by peripheral graphic elements that highlight the different venues.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ff5a9b95419449.5ea2edacf1ec2.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cacae495419449.5ea2edacf28ba.jpg)
A graphic series based on musicality and broadcasting
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/48728195419449.5ea2edae1d353.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d0ae5a95419449.5ea2edae1db70.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e5a65195419449.5ea2edae1e34e.jpg)
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/1400/225e5095419449.5ea2edaf72856.jpg)
Subtle plays on gradations and digital noises add depth and volume to the graphic creations.
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1e0bbd95419449.5ea2edaf7479b.jpg)
A chromatic play on complementarity and difference
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/1400/69ea6f95419449.5ea2edaf73120.jpg)
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7a7fd695419449.5ea2edaf7566c.jpg)
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/1400/35acb795419449.5ea2edaf75e74.jpg)
The chromatic range emphasises the elegance of shapes and colours based on a pale pink / midnight blue chromatic duality.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6a494c95419449.5ea2edae9dce5.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/39116b95419449.5ea2edae9e4ff.jpg)
The content has been incorporated through a play on matter and the chromatic range.
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/69af8e95419449.5ea2edaf6f73d.jpg)
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/05c57495419449.5ea2edaf707c1.jpg)
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b1114295419449.5ea2edaf6e754.jpg)
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9d70c095419449.5ea2edaf72007.jpg)
The line-up has been deliberately pushed into the background to favour brand image and the public’s trust in the Surprize agency.
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b93f1a95419449.5ea2edaf6fd34.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8a208695419449.5ea2edaeeecb9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/631ae495419449.5ea2edaeee73d.jpg)
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7a83e895419449.5ea2edaf7118b.jpg)
An advertising campaign based on billposting.
A series showcasing the line-up with a play between typography and matter
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/83598095419449.5ea2edaf73e2d.jpg)
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/63358995419449.5ea2edaf7181c.jpg)
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d3660495419449.5ea2edaf6d75e.jpg)
The entire line-up blends in with the graphic world and forms a harmonious, homogenous and elegant whole that matches the event, venue and programme.
Forming a harmonious, homogenous and elegant whole that matches the event, venue and programme.
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6da52895419449.5ea2edaf6c4fb.jpg)
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/eb95a795419449.5ea2edaf6f11a.jpg)
![colors culture electronic festival france identity music Paris underground](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5a5cbc95419449.5ea2edaf6cc9b.jpg)