Redfish Poke Bar by Foodland is Honolulu’s best spot for authentic and innovative poke bowls brought to you by the people who know poke best.

Building on the reputation of Foodland’s award-winning poke, Redfish is a 36-seat restaurant at SALT at Our Kakaako. Serving fresh, customizable poke bowls and hearty shared plates with beer, wine and sake; Redfish remixes Hawaii’s favorite dishes in a vibrant and casual setting.

We built a fresh and eclectic brand inspired by vintage Foodland photos and historical supermarket ephemera. Pairing playful typography with poppy colors and bold patterning, the brand elements model the customizable and varied nature of the bowls.

The Redfish brand elements took inspiration from Foodland’s first location in Market City, which opened May 6, 1948. Using the distinctive diamond pattern as a jumping off point, we built a toolkit of elements with a nod to supermarket signage that takes customers back in time and celebrates poke’s home in Hawaii.

Hand-drawn illustrations and mix-and-match industrial typography adds a playful element to the brand identity.

Client: Sullivan Family of Companies / Foodland
Food Photography: Steve Czerniak
Lifestyle Photography: Chris Rohrer
Interior Design: The Vanguard Theory
Honolulu, Hawaii
2020