Award winning vehicle donation program for RMHC. The new program launched a year before, and the public didn’t know anything about it. A fun and informative campaign was created to show potential donors how their vehicle transforms into a 1-week stay for a family with sick kids. This campaign yeilded a 200% donation increase for the House.
60 secon version of a longer 3 minute video for broadcast. All sounds were mouth-made. Fun times.
A guerrilla component to the campaign was transforming a truck bed into a real bed to show the public that 1 car (or any other vehicle) equals a comfortable 1 week stay at the Rondald McDonald House
The truck was paraded around town during the holiday season
Holiday treats were handed out with flyers and stickers — along with some hot chocolate
A third party company handles the actual cars, and the donor is forced to leave the RMHC aesthetic, so an intermediary splash page was created to ease the transition
