Huy Lê's profile

Cô Mía Sài Gòn


Concept


Meet Cô Mía, as known as Miss Sugar Cane. Due to the huge demand of this natural and tasty drink, it is very famous in the south Vietnam. From 1990s, somehow the illustration of this secret girl appeared on very single place that sell sugar cane. It was so famous that anyone could identify the sugar cane stores right after they saw the drawing. However, until these days, no one can figure out who she is, so they came up with the name "Cô Mía". 

Although being so iconic, there was no consistency in the drawing style at all. So I came up with my own illustrations. My idea is to take the style of famous artists as my reference owing to turn Cô Mía to an artistic lady.
Sketches
Outcomes
Artist list

From right to left,
Line 1: Picasso - Malevich - Kandinsky
Line 2: Mondrian - Ellsworth - Dali
Prints
Riso print done by We Do Good Saigon
Concept, Illustration and Photography by me
Special thanks to We Do Good Riso Print
Thank you for watching!!!​​​​​​​
Cô Mía Sài Gòn
Published:

Cô Mía Sài Gòn

Meet Cô Mía, as known as Miss Sugar Cane. Due to the huge demand of this natural and tasty drink, it is very famous in the south Vietnam. From 1 Read More

Published: