The blog is what I am most proud of. Not because of the design, but because of its impact on the photographer’s search ranking. Basically, she adds the location in a custom field in WordPress, and tags the blog with her categories. Outside of that, she writes what she wants to write. I did some customization on the display to make them appear more naturally written in H2 tags. This – along with a properly formatted sitemap.xml – has taken her from page 4 to page 1 in Google, and at one point number one for particular search terms. Basically, the more she blogs, the higher she appears. And she doesn’t need to know anything about SEO.