GIARDINE – Chic & Feminine
IVIN DRESS is a local brand, which was born in 2016 and specializes in making wedding dresses, for special occasions and also for little girls. All gowns are individually made and handcrafted with love and care, which guarantees total exclusivity. Whether you're getting married, celebrating a birthday or any other special day, you can choose among a variety of options, to suit your needs and emphasize your femininity and individuality.
Nadine Glodeanu - the brand founder, came up with the idea of designing something simple yet fancy, accessible yet unique, ordinary yet mesmerizing.
Before creating the brand identity, we did an analysis of the visual aspect of our competition brands on the market. As it turns out, the majority follow the sweet, overloaded and girly style. Our goal is to set out a completely different message - differentiate ourselves from the rest of the market , avoiding the stereotype, while keeping the Chic & Feminine vibe.
Like a garden full of flowers - blossomed, delicate and beautiful. Hence the name - GIARDINE, giardino from the Italian "garden", a symbol of personal space, in which any woman can feel comfortable and dreamy, combined with the name of the creator, Nadine.
The visual identity of the brand is a contemporary interpretation with a robust but feminine logotype, a delicate monogram to be used in certain applications and a minimalist color with copper accents to bring a handcrafted tone. At the same time, all the attention remains focused on the unique, delicate dress and the woman that is wearing it.
