POWERADE: BLUE BLOOD
In preparation for the 2016 Summer Olympics, Alice Blue created original artwork for DAVID, the agency, for Powerade's Global Print and OOH Campaign. The first visual highlights their ION 4 product, which helps to replenish 4 electrolytes lost through perspiration. AB created the Particle Energy-filled Ion, complete with the chemical structure of the minerals included in ION4. In addition, the Powerade Product, with condensation, was modeled, textured, lit and rendered in CGI. The Liquid Vortex was organic CGI design.
The second in the campaign takes place in a sports arena, complete with stadium lights and cheering fans. The foreground visual spotlights a frosted cold barrel of Powerade water bottles set in liquid and ice. All elements were modeled, textured, lit and rendered in CGI by Alice Blue.
Alice Blue Production Company
CGI Design: Chris Warden. Lena Pigareva
Lighting, Rendering:Chris Warden, Lena Pigareva
Post Production: Chris Warden, Josh Zuercher, Lena Pigareva
Agency: David, the agency
Client: Powerade, Coca Cola
Post Production: Chris Warden, Josh Zuercher, Lena Pigareva
Agency: David, the agency
Client: Powerade, Coca Cola
www.aliceblue.com
