A local campaign targeted for tourists to get involve in Singapore Culture. Adopted by their
authentic identity and characteristics. We want them to have our memorable pack and start participating
to act as a Typical Singaporean. This will be sponsored by Singapore Memory Project (SMP)
to raise its initiative in capturing memories in Singapore.
Using only red as a whole brand & project color, is based on Singapore's nationality that applied
in their flags. Other than that, red color and the illustrations fit well on the design directions that aims
to represent a traditional chinese touch and feel.
