Mexico's Biggest Offering
As part of Día de Muertos—the Day of the Dead—we created a WebGL experience inviting people to honor the dead by creating a 3D altar, the Mexican way. These altars live forever in an infinite graveyard so people can pay tribute to their loved ones from anywhere in the world.
This year, Victoria celebrates Day of the Dead with another cinematic campaign honoring ancient Mexican traditions by bringing the ancient Mayan underworld (Xibalbá) to life. We shot an epic short film in several locations around the state of Yucatán—including an underground reservoir—with real people from across the region. Our in-house post-production department was responsible for all VFX as well as the film’s original score. As part of the integrated campaign, we also produced Mexico's Biggest Offering: a WebGL experience inviting people to honor the dead by creating a 3D altar in memory of those who passed away.
-AWARDS-
FWA: FWA of the Day (Dec. 2019)
XXX CÍRCULO CREATIVO:
-DIGITAL CRAFT / UX - Gold
-DESIGN - Silver
-TECHNOLOGICAL INTEGRATION - Bronze
-DIGITAL, SOCIAL & TECHNOLOGY / Websites - Bronze
Client: AB Inbev
Production Company: MediaMonks
Executive Producer: Ciaran Woods
Technical Director: Ruud Coenen
Project Director: Dennis de Rooij
Sr Project Manager: Lennart ter Haar
Digital Producer: Adrián Pastrana
Creative Director: Jorge Marrufo
Creative Writer: Mauricio Gaya
Head of Art: Rafahu
Creative Writer: Mauricio Gaya
Head of Art: Rafahu
Head of Design: Sebastiaan Scheer
Platform Art Director: Eder Anaya
Platform Art Director: Eder Anaya
Senior Designer: Mischa Loppies
Technical Artist: Richard van Dusschoten
Operations Lead Animation: Frank Fuhler
3D Generalist: Dennis Volkerts
3D Motion Designer: Adriel Delgado
Sr 3D Artist: Martijn Grootendorst
Graphics Programmer: Joey de Vries
CG Supervisor: Flip Buttinger
Senior Compositor: Remco Consten
Medior Compositor: Ewoud Visser
VFX Directors: Ivo Diependaal, Vincent van der Klaauw
Composer / Sound Designer: Vincent Jacobs
Sound Production Manager: Agnes Kes
Sound Design Lead: Dave van Luttervelt
Sound Design: Einar Ilhe
Sound Design: Einar Ilhe
Senior Frontend Developer: Rick Makkee
Backend Developers: Ingram van Helvoort, Edwin Luijten
