ShowerGang
Campaign Design
Food waste from stained recyclables corrupt clean recyclables in recycling bins. This campaign aims to create a cleaner environment in the bins. ShowerGang is an educational campaign informing residents who recycle to wash their recyclables.
ShowerGang transformed common stained recycling items mainly cans, cartons and plastics into fun characters so
residents can endear and empathize them.
Slogan
The slogan allows residents to believe they are doing service to the recyclables and community.
A leaf with the arrow depicts water and recycling, adapted from the 3Rs.
Logo
For residents to recognize which types of recyclables are most common and also needs rinsing, three
materials are center visual. Plastic bottles, canned drinks/food, and food cartons represent plastic, metals and
paper categories respectively. The logo will be applied across marketing applications.
Characters
Applied to videos and collaterals, personified recyclables tell stories of their journey to a new life.
Informercial
Residents learn dirty recyclable items need to be clean from the true story of a canned drink.
Lift Lobby Digital Space
The video and poster features concurrently to use digital device effectively.
Posters
Out-of-home ads in school and malls portray stories of clean and dirty recyclables. The infomercial is linked as a
QR for curious residents.
IG Stories
Residents on their phone will not miss out with these Stories. They are animated to create interaction and also
have a call to action.
IG post
A post featuring a step-by-step shows residents a demonstration. Smiley and fun characters are illustrated to promote
positivity in the washing.
Train Platform Doors Mock Up
Popular destinations in the city such as the town area makes space for these characters to remind them of their stories.
ShowerGang
Campaign Design
2020
This work carries a disclaimer about the design bearing no relation to Fairprice and NEA Singapore.
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