— Brief

HME wanted to design from sacratch all their catalogs and to give all their bikes range

a coherent look and feel.

— Insight

With a wide range of motorcycles models HME needed to uphold a cohesive look that could join all their categories with a flexible grid layout.

— Solution

Creating a color scheme sample that could tie all the categories, allied with a special

grid layout, HME has now an easy editorial system, that they can now replicate for all the

international branches. A modern, flexible style is now in action in onde of the top player

brand of the world.

— Role

Design & Art Direction.